How Mary uses the CaliberMind LinkedIn Dashboard for Demand Gen

LinkedIn's native reporting tells you about clicks and impressions. It doesn't tell you which of your target accounts you're reaching with organic, or whether your paid or organic reach turns into pipeline. In this walkthrough, Mary, who runs demand gen at CaliberMind, shows how she uses the CaliberMind LinkedIn dashboard to connect paid and organic LinkedIn activity to CRM data. She covers: Which CRM accounts you're reaching on LinkedIn, so you can suppress poor-fit accounts and add good-fit ones you didn't have yet Filtering LinkedIn performance by CRM fields like account tier, so you only look at the accounts that matter Account-level impressions and engagement for recent demo requests, even when there's no form fill to track The LinkedIn lift chart, which compares opportunity conversion and win rates for engaged vs. non-engaged accounts A live view of open opportunities with recent LinkedIn touchpoints Ranking campaigns by pipeline influence Organic LinkedIn insights beyond likes and follower counts, including engaged accounts that aren't in your CRM yet Chapters 0:00 Intro 0:08 Paid Overview: CRM accounts reached on LinkedIn 1:31 Filtering LinkedIn data by CRM fields (account tier) 2:15 Views by campaign, company, and ad creative 3:35 LinkedIn Paid Performance 3:41 LinkedIn Paid Lift chart: engaged vs. non-engaged accounts 4:22 LinkedIn Paid Current funnel: open opps with LinkedIn ads touchpoints 5:05 Paid Trends: CTR, spend, and creative trends 5:35 Campaign reach and pipeline influence 6:19 LinkedIn Organic Overview 6:44 Engaged accounts not in your CRM 7:46 LinkedIn Organic Performance and lift Learn more at calibermind.com #B2BMarketing #DemandGen #LinkedInAds #MarketingAttribution #RevOps