Meta and Google are counting the same sale. Here's what it costs you.

Add up what Meta and Google say they made you last month, then open your store's sales report. The platforms' total is bigger, usually a lot bigger. This film shows why that happens, what it does to your profit and your budget, and how to see what each of your ads actually earns. Watch next: Why your ad platforms report more sales than your store    • Why your ad platforms report more sales th...   Subscribe for one money problem solved every week:    / @adellabusinessai   Join Adella free: https://adella.com/?utm_source=youtub... Connect in minutes. Tomorrow morning, see which of your ads actually make you money. Chapters 0:00 Open 0:52 How the platforms keep score 1:51 The gap 2:41 What it costs you 4:11 The fix 4:38 How Adella does it 6:39 What it is worth 7:27 Join free Adella is built by a team that has run ads for over twenty years, helped manage more than a billion dollars in online sales, run businesses of its own, and built some of the most complex software and AI systems in use. The store in this film is an illustration with example numbers, not a specific client's results. Attribution windows shown are the platforms' defaults: Meta 7-day click and 1-day view, Google 30-day click. #MarketingAttribution #MetaAds #AdellaAI