The Best of Socially Awkward: 5 Hospitality Marketing Pros

Hospitality marketing best-of: Calvin Tilokee replays the strongest Socially Awkward moments on standing out, direct bookings and moving up. Susan Barry of Hive Marketing explains why no traveler books on thread count. Alex Husner and Annie Holcombe compare hotel and vacation rental marketing, Calvin Stovall walks through his ICONIC framework, and Dury Kim of InnVentures admits moving up takes politicking. You'll leave with a reason to make content that looks different from your comp set and a plan for turning OTA guests into direct bookers. A round of hotel pickup lines with Susan Barry closes it out. Chapters: 00:00:00 - Coming up... 00:00:24 - Why hotels fear content that actually works 00:06:23 - Hotels vs. vacation rentals, the marketing complexity nobody talks about 00:10:01 - Direct bookings, OTAs, and finding the right balance 00:13:26 - How budget hotels can still make people care 00:15:14 - The four quadrants of being iconic in hospitality 00:17:57 - What it really takes to break into senior hospitality leadership 00:22:02 - Hotel pickup lines with Susan Berry #HospitalityMarketing #HotelMarketing #DirectBookings #HospitalityCareers #SociallyAwkward Thanks for tuning in to Socially Awkward, the hospitality marketing podcast where hotel operations meet modern marketing strategy. Hosted by Calvin, each episode features real conversations on hotel marketing, revenue, branding, social media, influencer strategy, and what actually drives results for hospitality brands. 📅 Book a 30-minute call with Calvin: https://itl.ink/revparbookacall 🌐 Learn more about Revpar Media: https://itl.ink/revparlearnmore 📩 Connect with Revpar Media: https://itl.ink/revparcontact 📲 Follow Revpar Media: LinkedIn: https://itl.ink/revparLinkedIn Instagram: https://itl.ink/revparIG YouTube: https://itl.ink/revparYT Facebook: https://itl.ink/revparFB 🎙️ New episodes every 2nd and 4th Thursday at 6:00 AM EST on YouTube, Apple Podcasts, and Spotify. Produced by APodcastGeek https://itl.ink/APodcastGeek