Sunny 6700 on Going Viral, 5 MILLION Streams & What’s Next |EP. 41| Rents Due

This episode of the Rent Due podcast features an engaging conversation with rising independent artist Sunny 6700, who discusses his journey, viral success, and creative process. Key Highlights of the Discussion: • The Grind & Vision (0:47–4:54): Sunny emphasizes his deep passion for music, noting that he handles his own music videos with a professional vision inspired by his grandmother, who taught him to focus on quality and doing things the right way. • Viral Success (6:02–9:12): His song "Don't You Want to Dance" went viral on TikTok, which Sunny credits to his strategic decision to pair the track with Michael Jackson dance clips. He highlights that despite the massive digital footprint, the initial promotion cost was under $50. • Global Reach (7:36–8:23): Sunny shares his surprise at his international fan base, noting significant streaming numbers in Mexico, Canada, the United Kingdom, and beyond, rather than just his home base of Los Angeles. • Artist Growth & Independence (17:07–18:45) He discusses transitioning to working with manager Pusher Rod, while remaining committed to maintaining ownership of his music catalog. He expresses a desire to continue working his current job until he is fully secure in his music career. • Connecting with Fans (11:12–14:31, Sunny remains grounded, actively engaging with his supporters through direct communication and YouTube streams, acknowledging that the purity of his younger audience keeps him motivated. • Future Plans (23:17–24:00) He is currently working on an upcoming project slated for October and is preparing a new music video centered on a basketball theme for his track "Steph."