Marketing Cloud Next Email Tutorial: Build, Personalise & Send Emails | Part 2

Build, personalise, test and send emails in Salesforce Marketing Cloud Next. We create a promotional and a transactional email, add merge fields, unsubscribe and preference centre links, preview with segments, send tests and send from a campaign. Part 2 of our Marketing Cloud Next tutorial series. Recorded on Marketing Cloud Growth edition. WHAT YOU'LL LEARN Promotional vs transactional emails and what each needs Building an email: headings, images, paragraphs, buttons CAN-SPAM: physical address, unsubscribe and preference links Personalisation with merge fields from the data graph Previewing with segments, test sends and consent imports Sending an email from a campaign CHAPTERS 0:00 Intro: emails in Marketing Cloud Next 0:31 Creating a new email in the CMS workspace 1:39 Promotional vs transactional emails 3:01 Subject line and preheader 3:33 Building the email: heading, image, paragraph, button 8:02 CAN-SPAM: adding the physical address 9:02 Unsubscribe and preference centre links 10:04 Personalisation with merge fields 11:03 Previewing with segments and sample recipients 12:30 Publishing content so images render 14:04 Sending a test email 17:01 Testing unsubscribe from the inbox 18:14 Consent imports and preference pages 20:30 Building a transactional email 25:35 Sending the email from a campaign 27:32 From address, subscription and scheduling FREE MARKETING CLOUD NEXT RESOURCES MCE vs MCN feature tracker (updated weekly): https://genetrix.tech/mce-to-mcn-trac... Marketing Cloud Next quiz: https://genetrix.tech/marketing-cloud... MARKETING CLOUD NEXT TUTORIAL SERIES Part 1: Content Creation, CMS Workspaces & Brand:    • Marketing Cloud Next Content Creation: CMS...   Part 2: Build, Personalise & Send Emails:    • Marketing Cloud Next Email Tutorial: Build...   Part 3: Campaigns, Segments & Flows:    • Marketing Cloud Next Campaigns & Segments:...   Part 4: Forms & Landing Pages:    • Marketing Cloud Next Forms & Landing Pages...   Part 5: Setup & Administration:    • Marketing Cloud Next Setup & Administratio...   Part 6: Pardot to Marketing Cloud Next (Copy to CMS):    • Migrate Pardot Content to Marketing Cloud ...   Full playlist:    • Marketing Cloud Next Tutorial Series (Agen...   ━━━━━━━━━━━━━━━━━━━━━━ Planning a Marketing Cloud Next implementation, or a move from Marketing Cloud Engagement or Pardot? Genetrix Technology is a Salesforce partner (India and US) specialising in Marketing Cloud Next, Data 360 and Agentforce, with two Marketing Cloud Champions on the team. Book a free consult: https://genetrix.tech/contact?referra... Email: Aman@genetrix.tech | Website: https://genetrix.tech ━━━━━━━━━━━━━━━━━━━━━━ #MarketingCloudNext #AgentforceMarketing #Salesforce