A Model for Sustainable Change, One Patch at a Time | Don't Shout at the Vegetables Book Launch

Most change programmes fail because they try to start everywhere at once. This episode is about starting with one small patch, and why that works when scale doesn't. ——— Large-scale change is usually attempted at large scale, which is why so little of it survives contact with a real organisation. Max Kent and Charlotte de Brabandt set out the core model behind the book: pick one small area, get it genuinely right, and let it spread by demonstration rather than by mandate. Why small and finished beats large and half-done, how to choose the patch, and what to do once it starts working. ABOUT THE BOOK Why the things that make people and businesses grow can't be forced — and what to do instead. Paperback: https://amzn.eu/d/0e1NynAf Audiobook: https://www.audible.co.uk/pd/Dont-Sho... ABOUT THE PODCAST The Global Business Insights Podcast — conversations with entrepreneurs, senior executives and academics on procurement, data strategy, leadership, growth and exit. Hosted by Max Kent and Dr Charlotte de Brabandt. LISTEN Spotify: https://open.spotify.com/show/1hq4XeI... Apple Podcasts: https://podcasts.apple.com/us/podcast... CONNECT Website: https://www.procureservicesuk.com Max on LinkedIn: [your public profile URL] #Leadership #SustainableLeadership #BusinessGrowth