The Economics of Building a $100M Startup

Please visit our website to get more information: https://www.rho.co/ The financial reality of running a company at $1 million in revenue looks nothing like running one at $10 million, and $10 million looks nothing like $50 million. Every stage has a different thing that eats your money and a different thing that can kill you. Founders talk about growth all the time, but barely anyone talks about how the costs shift underneath that growth at every stage. In this video I walk you through what actually changes inside your company as your revenue climbs. I use Figma as an example because they went public in July 2025 and I tracked everything that changed as they scaled to a billion dollar company. If you know what's coming before you get to $1 million, $10 million, or $100 million, you're way more likely to survive it. 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐨𝐮𝐫 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.    / @rhobusiness   🔗 Stay Connected With Us. Twitter (X): https://x.com/rhobusiness LinkedIn:   / rhobusiness   Website: https://www.rho.co/ 📩 For business inquiries: clientservice@rho.co