Building a Coaching Practice That Fits Who You Are: Julie Creffield's Coaching Journey

Julie Creffield is an innovation strategist, business coach, author and Animas graduate whose work spans innovation, AI, business growth and coaching. With a portfolio career that combines leadership within one of the UK's largest innovation organisations alongside coaching, consulting and writing, Julie brings a practical perspective on how coaching can evolve alongside changing ways of working. In this conversation with Adie Pascual, Julie reflects on why she chose to formalise years of naturally coaching others, how the Animas training strengthened rather than constrained her own style, and why developing confidence, frameworks and self-awareness proved just as valuable as gaining a qualification. She also shares her views on building a sustainable coaching business, creating services that reflect your strengths, and the opportunities and challenges AI presents for coaches today. Topics explored include: Developing your own authentic coaching style Blending coaching with mentoring, consulting and training Building a coaching business around your strengths and circumstances The relationship between coaching, innovation and AI Why human connection remains valuable in an increasingly AI-supported world This conversation may resonate with aspiring coaches, professionals who already coach informally, portfolio career professionals, business coaches, and anyone exploring how coaching can complement innovation, leadership or entrepreneurship. Find out more about Julie at: https://juliecreffield.com/ Learn more about our Accredited Diploma in Transformative Coaching at https://www.animascoaching.com/coach-... Related questions explored in this conversation: How do you develop your own coaching style after coach training? Can you combine coaching with mentoring and consulting? What is involved in building a sustainable coaching business? How do coaching skills support innovation and business growth? Can AI complement coaching without replacing human coaches? How do you know if formal coach training is worth the investment?