Women in Commerce: Sherry Smith, President of Retail Media, Criteo

In this episode of Women in Commerce, Pacvue President Melissa Burdick sits down with Sherry Smith, President of Retail Media at Criteo, to discuss what it means to lead through transformation at one of the most pivotal moments in commerce media history. From helming Criteo’s global retail media division to shaping how AI driven experiences show up for consumers, Sherry shares how she builds trust across teams, turns complexity into clarity, and embraces change as a leadership advantage. She also opens up about the habits and mindset that have shaped her career, from staying curious to using your time wisely, and offers practical tips for showing up with confidence at the conferences and moments that matter. What you’ll learn: How to lead through transformation and organizational change What it takes to build trust and alignment across global teams How to think about AI driven experiences that feel relevant and earn user trust Practical tips for conferences, packing, and presenting with intention 🔔 Subscribe for more conversations from the Women in Commerce series.