What is a Fractional COO?

Your company is growing, but somehow you’re working more than ever. Every decision still runs through you, and every fire finds you. There’s a role built for exactly this stage, and most founders have never heard of it. In this video, I break down what a Fractional COO is, where the role came from, what actually happens inside a company in the first 90 days, and who should not hire one. Stick around to the end for the one question that tells you whether you need a Fractional COO. It has nothing to do with revenue. 📋 Take the Two-Week Test (free): https://crestmonte.ai/offerings A 10-minute self-assessment that shows where your business depends on you most, plus the one move to make this week. Chapters 0:00 Growing… and drowning 0:48 What we’ll cover 1:03 What “fractional COO” actually means 2:25 Where the role came from 5:28 The book that gave me the word 7:17 Inside the company: the first 90 days 10:03 Who should NOT hire a fractional COO 12:30 The one question 13:00 Take the Two-Week Test Books mentioned: Traction by Gino Wickman Rocket Fuel by Gino Wickman and Mark C. Winters #FractionalCOO #EOS #SmallBusiness