The Car Sales Myth: Why Dealerships Don't Want You to Pay Cash
Mr. Money
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The Car Sales Myth: Why Dealerships Don't Want You to Pay Cash
56 просмотров · 1 месяц назад
Mr. Money
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56 просмотров · 1 месяц назад
What does it actually cost to own a car dealership? The car makes you almost $0.
17,000 franchise dealers move 16M cars a year for $1.3T in sales — and keep 1-2.5% as profit. Sell a car for $10,000 and clear $100-$250 after all costs.
In this capital autopsy we break down:
→ Startup: $5M-$10M to open, $30K-$500K franchise fee, 4-8 acres, $500K-$1M liquid required
→ Floor plan: 95-100% of inventory on credit, $40-$85 per car per day just to sit
→ F&I office: 37% of gross profit from rate markup and warranties
→ Service bay: 10-15% of revenue, ~50% of profit at 45-50% margin
→ Holdback 1-3%, doc fee $85 vs $1,100, and why Ford's EV mandate burned dealers
The car gets them in the door. The loan and the service bay pay the bills.
#cardealership #economics #businessexplained #entrepreneurship #howmoneyworks
Chapters:
00:00 The 1% Lie
01:26 Three Doors: Ford vs Luxury vs Used Lot
03:20 What It Costs to Open ($5M-$10M)
05:58 Floor Plan Bleed ($40-$85/Day)
08:41 F&I: The Second Business (37% of Profit)
11:32 Service: The Real Cash Machine
15:08 Holdback and the Four Square
18:01 Ford EV Trap
19:42 What a Dealer Actually Keeps