How to Make Clickable Pins for Your Podcast

If you've ever stared at a blank Canva template wondering how to make Pinterest pins for your podcast that actually get clicked, this episode is for you! I'm walking you through exactly what makes a pin stand out in a crowded feed…from images to fonts to the one non-negotiable element (hint: it's Pinterest SEO keywords). This is one of my favorite podcast marketing strategies because it doesn't require you to dance on camera or chase social media algorithms, it's a totally different, totally sustainable way to grow. Hi, I'm Andi Smiley, podcast coach for women and host of the Friendly Podcast Guide! I help podcasters grow their shows using sustainable podcasting strategies that don't take over their lives, and Pinterest has been one of the biggest game-changers in my own growth journey. I've spent years testing what actually works on Pinterest (so you don't have to), and I love sharing what I've learned with podcasters who are ready to grow without burning out. Topics Discussed in This Episode • Why images (especially ones with faces!) help your Pinterest pin design stand out in the feed • How to choose pin colors and fonts that make you pop instead of blend in with your niche • Making sure the text on your pin is big enough to read on a phone • Letting Pinterest users know a pin leads to a podcast episode • Why Pinterest SEO keywords are the most important part of creating pins that actually get found • Where to place your keywords: on the pin image, in the pin title, and in the pin description • How Pinterest fits into podcast marketing strategies that don't rely on social media Key Takeaways • Great Pinterest pin design starts with a strong image and images with faces tend to catch the eye even more. • Look at what colors and fonts others in your niche are using, then do something different so your pin doesn't blend in. • If people can't read your pin's text on their phone, they'll scroll right past • Always make it clear your pin leads to a podcast episode, whether that's through your podcast name, logo, or the words "new episode." • Pinterest SEO keywords are the single most important ingredient for getting your podcast pins clicked by the right audience • Growing your show with Pinterest is one of the best ways to build sustainable podcasting strategies that work without relying on social media. Timestamps (00:00) Intro: why pin design worries so many podcasters (00:43) What makes a great pin, starting with images (01:28) Why images with faces perform better (02:09) Choosing colors and fonts that help you stand out (03:04) Making sure your pin text is readable on a phone (04:04) Letting Pinterest users know your pin leads to an episode (05:00) The most important element: Pinterest SEO keywords Links & Resources • Pinterest VIP Setup (https://friendlypodcastguide.com/pint...) • Watch the visual walkthrough on YouTube (   • How to Make Clickable Pins for Your Podcast  ) • Follow Andi on Threads (https://www.threads.com/@friendlypodc...) • Follow Andi on Pinterest (  / friendlypodcastguide  )