BBB Action Stem vs. Redshift Shockstop: Is Price More Important Than Hype?

Shopping for a suspension stem and to be honest, Redshift has always been the number one people recommend. Is this price justified though? Is it a case of marketing pushing the price up ? I decided to take a chance on the BBB Action Suspension Stem, and I think it is an excellent alternative to the Redshift Shockstop. Certainly cheaper and even though it is heavier, I think if you are shopping for a suspension stem then weight would be at the back of the list anyway. Since recording and putting together this video the prices have tumbled for the BBB Action Stem - Merlin Cycles have the best offer I've found as of right now, even the Redshift Shockstop has dropped slightly to £165 for all stem sizes at Westbrook Cycles. Which makes it still double the price of course. Also, I run through the Craft Cadence Electric Mini Pump with a built-in digital PSI gauge, claimed weight of 118 grams, making it the lightest electric pump in the world. , claimed weight of 118 grams making it the lightest electric pump in the world. ‪@BBBcycling‬ ‪@craftcadenceofficial‬ Apple Podcasts podcasts.apple.com/us/podcast/english-cyclist/id1840196799 YouTube Podcasts    • English Cyclist Podcast   Spotify open.spotify.com/show/5QTBPqILbJC6l8jaPjbY6E Deezer deezer.com/show/1002206761 iHeartRadio iheart.com/podcast/294107576 Strava strava.com/athletes/361312 Buy Me A Coffee buymeacoffee.com/tomstringer Instagram instagram.com/english_cyclist