How Nike Lost $230 Billion (And Who's to Blame)

In 2021 Nike was worth around $280 billion. Today it's worth about $57 billion, and it just told investors that sales will fall again. Nobody beat Nike. Nike beat itself. How did the company that told the world to Just Do It walk away from the stores, runners and sneakerheads who built it? This is the story of one strategy, one CEO, and the $230 billion bill that followed. CHAPTERS 0:00 Intro 0:51 A Waffle Iron and a $35 Logo 2:26 The Outsider 3:19 Breaking Up With the Stores 4:23 The Shelf Space Nike Gave Away 5:43 Too Many Dunks 6:51 Ads That Sold, a Brand That Faded 7:53 The Bill Arrives 8:56 The Intern Comes Home 10:27 Still Falling 12:05 Three Lessons From the Fall SOURCES & PHOTO CREDITS: see the pinned comment. Some b-roll shots are AI-generated illustrations (no real people or events depicted). Music by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0: http://creativecommons.org/licenses/by/4.0/ This video is commentary and analysis for educational purposes. Downfall Desk is not affiliated with Nike, Inc. #Nike #Business #Sneakers