Beyond Surveys: Make your research reports credible, interesting & actionable with 5-techniques

Getting research noticed is harder than ever. In this session, Sapio Research co-founders Andrew White and Jessica Bunce go beyond the standard survey and share five advanced research techniques you can use to strengthen your content and thought leadership. We surveyed 300 people who regularly read research reports. 99% told us they'd experienced a frustration with them. In this video, we break down the top five frustrations, and share a practical technique to fix each one, backed by real examples from our work with brands like Tech Mahindra, TeamViewer, EF, Currie & Brown and UKG. Whether your data lacks credibility, your findings feel one-dimensional, or your report has nothing actionable for readers to take away, there's a fix in here for you. Here's a free (no email required) download link to the complete guide: https://hubs.ly/Q04xW8RD0 Timestamps: 00:00 – Introduction: why research needs to work harder to get noticed 01:58 – The 5 frustrations, at a glance (99% of report readers hit at least one) 02:24 – Frustration #1: your data lacks credibility → Qualitative quotes 06:35 – Frustration #2: findings lack a holistic view → Gap analysis 10:17 – Frustration #3: your findings aren't relatable → Maturity models 13:52 – Frustration #4: too much information → Indices 17:24 – Frustration #5: no actionable takeaways → Regression analysis 21:06 – Recap: all five frustrations and fixes