Why Does Pantone Cost So Much?

Why does Pantone cost so much—and what are designers actually paying for? The answer goes beyond a book of attractive colours. From cereal boxes to brand logos, matching colours across different printers and countries can be surprisingly difficult. Using a yellow logo travelling from Ghana to Nigeria, Kenya and South Africa, we explain how Pantone became a shared language for colour. In this video, you’ll discover: • How the Pantone Matching System works • The difference between CMYK printing and Pantone spot colours • Why physical colour guides and digital access cost money • Why colour guides need replacing • The controversy around Adobe, Pantone and additional subscriptions • Why designers are calling for affordable, open alternatives Is Pantone worth the price—or should a universal language of colour be open to everyone? Share your thoughts in the comments. Like this video and subscribe for more!