How to Be a 1-Person B2B Marketing Machine
Gary Ruddell
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How to Be a 1-Person B2B Marketing Machine
152 просмотра · 2 нед. назад
Gary Ruddell
544 подписчика
152 просмотра · 2 нед. назад
If you're the only marketer in your B2B company, or you've been told to "use AI instead of hiring", this is the system I'd run. What to fix before you spend a penny, what to do once a month, and the exact week, day by day, so you can copy it.
Buyers have quietly stopped trusting written content from companies. They can't tell what's AI anymore, so they've tuned the whole lot out. Trust moved to the things that are expensive to fake. Faces. Voices. Real people answering real questions.
So the job isn't more. It's fewer, and real.
In this video:
→ The 3 questions to answer before you do any marketing at all
→ How to find next month's content in last month's sales calls
→ Where your buyers are actually making decisions (it isn't your landing page)
→ The 5-day week: founder content, employee visibility, the funnel, sales collateral and paid
→ Why paid comes last, and only once organic has proven itself
→ What to do if you're on your own with 4 hours a week
CHAPTERS
0:00 Intro
0:40 Why the job changed
4:13 Why listen to me
4:52 Part 1: Before you do any marketing at all
8:26 Part 2: The monthly rhythm
11:24 Part 3: The actual week (copy this!)
17:30 Advice for solopreneurs
📺 The 9 content formats, ranked by trust: • 9 Content Formats, Ranked by Trust (Real C...
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Website: https://www.garyruddell.com
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