Every Restaurant Has a Pain Point | Erik Wetzel | Ep. 68

Restaurant operators are always trying to improve something: food cost, labor, efficiency, or customer growth. Erik Wetzel explains how Buyers Edge Platform helps operators solve those problems and why trust still decides which technology gets adopted. In this episode, you will hear: - How Buyers Edge Platform supports hospitality operators across software, purchasing, supply chain, produce, and proteins - Why AI has changed sales preparation and account strategy - Why building pipeline is faster while closing business requires more trust - Why operators who keep investing during hard periods are better positioned to recover Chapters: 00:00 Operators who invest 00:14 Erik Wetzel and Buyers Edge Platform 01:21 What Buyers Edge provides 02:59 From GovTech and health tech to hospitality 05:39 Every restaurant has a pain point 09:27 AI in products and sales 14:36 Pipeline is faster, trust is harder 18:20 Trust and relationship-driven sales 21:47 Why operators must keep investing 23:07 Closing takeaways 24:33 Connect with Erik Want to join a future RevGenAI Podcast conversation? Book here: https://calendar.getrevgenai.com/meir... Erik Wetzel is Vice President of Sales at Buyers Edge Platform. Buyers Edge Platform helps hospitality operators improve profitability with purchasing programs, supply chain services, software, and operational support. Learn more about Buyers Edge Platform: https://buyersedgeplatform.com/ Meir Heimowitz is the founder of RevGenAI and host of The RevGenAI Podcast, where B2B leaders discuss revenue growth, sales execution, and practical uses of AI. Explore the podcast: https://getrevgenai.com/podcast Subscribe to RevGenAI Podcast:    / @revgenaipodcast   Connect with Meir:   / meir-heimowitz   #RestaurantTechnology #Hospitality #SalesLeadership #ArtificialIntelligence #Foodservice #RevGenAI --- ABOUT REVGENAI RevGenAI is a B2B podcast outreach agency that books executive conversations and converts podcast guests into sales pipeline. We invite your ideal buyers onto a podcast. They show up as guests. They leave as pipeline. 80% of podcast guests convert to sales calls. Frequently Asked Questions: Q: How does podcast outreach generate B2B leads? A: Instead of cold pitching, we invite target buyers as podcast guests. The conversation builds trust and authority, making them 5x more likely to take a sales call afterward. Q: What results does RevGenAI deliver? A: 60+ executive conversations booked in 90 days with an 80% guest-to-sales-call conversion rate. We guarantee results or work for free until we deliver. Q: Who is podcast outreach best for? A: B2B tech companies (SaaS or IT services) selling $50K+ deals, led by founders or CEOs who can make decisions without a committee. WORK WITH US Apply to be featured on the RevGenAI Podcast: https://getrevgenai.com/apply Website: https://getrevgenai.com All Episodes: https://getrevgenai.com/podcast CONNECT LinkedIn:   / meirheimowitz   YouTube:    / @revgenaipodcast   SUBSCRIBE for weekly conversations with B2B founders and executives on scaling, AI, and building predictable sales pipeline.