What Makes Customers Trust Your Business? | Marketing, Branding & AI | The Focal Plane Podcast

Is going viral really good for business? And what do customers experience when they first discover your brand? How much is integrity a core part of how you're perceived? In this episode of The Focal Plane Podcast, I’m joined by three business owners whose complementary expertise offers different perspectives on building a business people trust: • Michelle Betts — ByJove Media https://www.byjovemedia.co.uk/   / byjovemedia   • Liz Brooks — Grafica By the Sea https://graficabythesea.com/   / graficabythesea   • Philip Waite — Techy Business Services https://techybusinessservices.co.uk/   / techy-business-services   Together, we explore how social media, branding, technology and photography shape the way customers see your business. We discuss: • Why a relevant audience can be more valuable than going viral • How your online presence helps build, or undermine, trust • Looking at your business through your customers’ eyes • Why honest advice can be worth more than an immediate sale • How AI can help your business while keeping your own voice Expect practical insights, real client stories and an open conversation about what makes marketing work for businesses. Which matters most when you choose a business: its reputation, its online presence or the people behind it? Share your thoughts in the comments. Subscribe to The Focal Plane Podcast for more conversations with the people behind the businesses.