How to Generate More Pipeline with Fewer Cold Emails | Full Webinar

How do you connect content, paid ads and outreach so pipeline growth doesn’t depend on sending more cold emails? In this webinar, Antonio Cerneli, founder of Peakflow, and host Darko Perković break down an account-based strategy built around the accounts you want to win. The session covers understanding buyers’ problems, creating executive content, distributing it through LinkedIn ads, and deciding when and how sales should reach out. WHAT YOU’LL LEARN • How to find relevant content topics through sales calls, buyer interviews and surveys. • How to turn a weekly 30–45-minute executive interview into posts and video clips. • How to qualify target accounts and connect your account list across ads, your CRM and signal tracking. • How to structure cold and retargeting audiences, and match ad budget to audience size. • How to combine company changes and content engagement to decide when to reach out. • Six ways to activate target accounts, including warm outreach, signal-based outbound, ABX, ads and webinars. • How to keep buyers engaged when their sales cycle lasts months. CHAPTERS 00:00 Opening 02:17 Welcome and introductions 02:59 Why cold outreach started losing effectiveness 06:01 Connecting sales and marketing into one GTM motion 08:18 Buyer research and market intelligence 16:10 Turning executive expertise into content 21:16 Building and qualifying your target account list 24:53 Connecting your CRM, signals and distribution 26:41 Cold audiences, retargeting and ad frequency 34:24 Combining signals to improve outreach timing 40:02 Moving target accounts into the sales pipeline 42:29 Six ways to activate target accounts 45:44 Keeping buyers engaged through long sales cycles 50:11 Closing remarks and strategy calls LINKS Explore Peakflow: https://peakflow.agency/ Book a strategy call: https://peakflow.agency/book-a-call Webinars and live sessions: https://peakflow.agency/live ABOUT PEAKFLOW Peakflow builds pipeline engines for B2B companies by connecting brand, demand generation and account activation. Recorded live on October 20, 2026. #B2BMarketing #DemandGeneration #GoToMarket