If AI Can’t Find Your Business, Does It Exist? | Jack Bear #podcast #ai #aisearch

In this episode, Jack Bear, founder of Norg.ai, explains why structured data, first-party information, third-party validation, and MCP are becoming increasingly important for AI visibility, and why businesses need to think beyond traditional SEO. One of the biggest takeaways? AI can only understand what your business makes available to it. If your expertise, processes, results, products, and differentiators are buried inside CRMs, internal documents, or Google Drive folders, AI may never know they exist. Timestamps: 00:00 Introduction 00:52 How Jack got into AI search 04:29 How AI decides what to recommend 11:00 Structuring business data for AI 24:01 MCPs, agents & the future of AI search 29:45 Measuring AI visibility and business impact 32:35 Will AI search become pay-to-play? 41:38 What if your business doesn’t have enough data? 46:00 How to get started 48:41 Why SMEs may have an AI advantage Links & Resources 🌐 To learn more about Norg or book a demo, visit: https://www.norg.ai/ 📢 Don’t forget to check out our free courses and upcoming bootcamps at: https://b2b-academy.com/free-webinars/ #b2b #aisearch #seo #aioptimization #aeo #structureddata #b2bmarketing