Building a Business vs Brand

In this episode of Talk Your Shift, Stephanie and I are sitting down for an honest, unfiltered conversation about what it actually takes to go from business owner to brand. The mindset shifts, the hard parts, the execution, and what's waiting on the other side of the work. If you've ever wondered what the difference between a business and a brand really looks like in real life — this is it. What we cover: Where Wigenton Candle Co. started and where it is now The moment everything clicked — brand vs. business Why trusting the process was the hardest part What real-time execution actually looks like What it means to build something sustainable vs. just viral Connect with Stephanie Wigenton: 🕯️ Wigenton Candle Co. — wigentoncandleco.com 📱 Instagram: @wigentoncandleco Shop : www.wigentoncandleco.com Connect with Shawna Solomon: 🌐 shawnasolomonandassociates.com 📱 Instagram & Tiktok: @theestylemuva About Talk Your Shift Talk Your Shift is the podcast and video series where brand strategist Shawna Solomon gets honest with founders, creatives, and entrepreneurs about what it really takes to build a brand that lasts. Just strategy, proof, and the conversations nobody else is having. Interested in being a guest? Shoot us a DM in IG Subscribe, like, and hit the bell so you never miss an episode. #TalkYourShift #BusinessVsBrand #BrandStrategy #WigentonCandleCo #ShawnaSolomon #BrandProperly #SmallBusiness #FounderStory #BlackBusiness #EntrepreneurLife