WHY NASTY C WENT INDEPENDENT? THE TRUTH ABOUT LEAVING THE MAJOR LABELS & AFRICAN STREAMING PAYOUTS
Amarudontv
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WHY NASTY C WENT INDEPENDENT? THE TRUTH ABOUT LEAVING THE MAJOR LABELS & AFRICAN STREAMING PAYOUTS
6 601 просмотр · 5 месяцев назад
Amarudontv
66,9 тыс. подписчиков
6 601 просмотр · 5 месяцев назад
South African rap superstar Nasty C sits down in his exclusive interview and perspective to discuss his journey from major label constraints to finding true creative freedom as an independent artist. In this candid interview, Nasty C opens up about the mental toll of the music industry, the reality of being a global star living in South Africa, and the challenges African artists face with streaming payouts. Apologies on the audio difficulties in the interview
He also breaks down his new distribution platform, T.A.R.A.X., designed to empower independent artists, and shares his thoughts on why the African music industry is still catching up to the rest of the world.
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Nasty C X The Perspective Timestamps
#afrobeat #southafrica #nastyc #ampianoisalifestyle
00:00:00 - Living in South Africa vs. The US: Security and daily life
00:01:30 - Mental Health: "You have to make sure your cup is full before pouring into others"
00:03:28 - The reality of major labels and creative timelines
00:04:41 - Why Nasty C hated compromising his sound for playlists
00:07:04 - The hardest part about being an independent artist today
00:08:04 - The story behind the unreleased track "Hit Up"
00:09:05 - The unfair reality of African streaming payouts
00:11:03 - Hitting 1 Billion streams and major accolades
00:12:04 - Touring Africa: The most lit countries to perform in
00:13:58 - Launching T.A.R.A.X.: Empowering independent artists with real-time data
00:16:37 - "We're 10 years behind": What the African music industry needs to improve
00:18:21 - Why Nigeria is currently leading the African music scene