Episode 31: Nearly $9M in Run Rate, 90 Days After the Hormozi Conference

Tim recaps the three biggest changes made since attending a Hormozi event roughly 90 days earlier: shifting focus to gross profit instead of just revenue, cutting the size of the cold-calling sales team to redirect dollars into advertising, and tracking ad frequency to know when an audience has been saturated. The results show up directly in the numbers, current run rate is closing in on $9M, up meaningfully from where they started. The back half makes an important case for channel diversification: Google and Meta actually work better together than either does alone, since someone who sees a Meta ad often searches the company on Google before ever engaging, meaning pulling back too hard on one channel to fund another can quietly break the trust-building sequence that makes both work.