Why Your Brand Message Isn't Landing (And How to Fix It)

Is your brand messaging failing to reach your ideal clients? Learn how to sharpen your copy and grow your business today. In this episode of Refine & Shine, I sit down with Lucy Badawi, the brand messaging strategist and copywriter behind My Right Hand Woman. Lucy is known for her ability to connect the dots, helping entrepreneurs find clarity when their communication feels stuck. Whether you are struggling to explain what you do or just need better copywriting tips to reach your audience, this conversation offers practical advice. We discuss the fundamentals of a strong brand strategy and how to ensure your voice resonates with the people you are meant to serve. Subscribe for weekly conversations on entrepreneurship and personal growth, and tell me in the comments: what is one area of your business messaging that you find most challenging? 0:00 From College Dropout to Six-Figure Strategist 2:52 Decoding the Art of Messaging and Copywriting 5:43 The Secret to Creating Relatable Content 8:35 Why Your Website Needs More Than Just Design 12:29 Scaling With Intention and Team Building 24:10 Overcoming the Fear of Big Investments 26:51 A New Way to Network: The Business Carnival 🎟️ Special Listener Discount! Lucy is bringing The Proximity Marketplace to Austin, Texas, on November 12, 2026! Get $50 off your ticket with promo code ANGELINA. Register: https://theproximitymarketplace.com Connect with Lucy: Instagram:   / mywritehandwoman   LinkedIn:   / lucy-bedewi   Website: https://mywritehandwoman.com Connect with Angelina: 🎄Holiday Planning Challenge: https://angelinarivera.myflodesk.com/... 🛍️ Work With Me — Courses & Coaching: https://angelinarivera.com/coaching-s... 🌐 Website: www.angelinarivera.com | www.refineconsultingllc.com 📅 Book a Free Discovery Call: www.angelinarivera.com/links 📲 Facebook:   / angierivera23   📲 Instagram:   / refineandshinepodcast   |   / the.angelina.rivera   🎧 YouTube: ⁨@refineandshinepodcast⁩ | ⁨@the.angelina.rivera⁩ 💼 LinkedIn:   / theangelinarivera     / refine-and-shine-podcast   📲 TikTok:   / refineandshinepodcast   🧘‍♀️ Sukha App – 7-Day Free Trial (no card required): TheSukha.co/?ref=angelina 🛍️ Work With Me — Courses & Coaching: https://angelinarivera.com/coaching-s... ✨ Keep refining, keep shining! If this episode inspired you, please like, subscribe, and leave a review on your favorite podcast platform! ⭐