Nonprofit Event Sponsorships: How to Build Partnerships That Last

Learn how to build stronger nonprofit event sponsorships that go beyond a one-time check. In this panel discussion, nonprofit and sponsorship experts share how to find the right sponsors, create partnerships that benefit both sides, and turn one-time event sponsorships into lasting relationships. In this webinar, you'll learn how to: Identify what your nonprofit needs from a sponsorship beyond financial support Find common ground between your nonprofit's goals and a sponsor's priorities Tailor your sponsorship pitch to different businesses Create value for sponsors beyond logo placement Make the most of post-event follow-up to strengthen relationships and encourage renewals As panelist Mariah Monique puts it, "Sponsorships are not donations, they're marketing tools." Watch the full conversation for ideas to bring to your next sponsorship strategy. CHAPTERS 00:00 Introduction 03:12 Meet the Panelists 09:16 Define Your Sponsorship Needs 15:57 Relationships Before Business 21:30 Finding the Right Fit 25:50 Recap Reports That Renew 30:18 Packages Beyond Logos 34:30 Building Smarter Sponsorship Tiers 41:54 Finding Sponsor Decision-Makers 46:44 Sponsors for Global Missions 51:53 Final Words of Wisdom 57:13 Wrap-Up and Thanks