How to Find Your Therapy Niche (and Why AI Makes It Matter More)

"I'm an EFT therapist." "I'm DBT trained." Those trainings matter. They're not a niche. In part two with Rachel Hulstein-Lowe, we talk about what a niche actually is (your expertise, the people you serve, and the problem they're having right now), why your website should sound like your clients and not like your diagnosis codes, and what therapists in private practice need to know about AI: why AI tools may not recommend you if they can't tell who you are, who you serve and where, how we each use AI (and where we won't), and what AI therapy can't do. Questions about your niche, AI, or your practice? Book a consultation with me: https://calendly.com/eugene-berezin/c... Rachel Hulstein-Lowe, licensed therapist and parent coach: https://www.rachelhlowe.com/ 0:00 Cold Open 0:59 Introduction 3:35 Part two: the many hats therapists wear 4:11 Why niche matters even more with AI 5:17 Who I am 7:44 What a niche is, and what it isn't 8:40 Specialty vs. niche 10:00 "I'm an anxiety therapist who does IFS" 11:07 "I don't identify as anxious, but my brain can't shut off" 11:44 Who, what problem, and why you 13:31 Marketing to parents and teens: two avatars 18:34 You don't have to love marketing, but you need a plan 19:12 What therapists should know about AI 20:27 Coherence: your website, Psychology Today and posts should match 21:25 Two lanes that connect 22:55 Put your license and location on your website 25:36 How I rebuilt my website with Claude Code 27:31 How Rachel uses AI, and how she doesn't 29:48 How I use AI for video and my website 31:11 I don't use AI to write content from scratch 32:07 Why I don't take session notes with AI 34:54 Will parents ask Claude instead of calling you? 36:20 Niche is not forever 37:04 No likes doesn't mean no one is listening 37:49 What AI therapy can't do 40:26 Wrapping up