Dr. Marcus Collins Talks Beyonce's BeyHive & Branding As A Case Study With RISING Artists | Part I

Brand and culture expert, professor and best-selling author Dr. Marcus Collins stopped by the TIDAL RISING Artist Summit to drop some gems on the importance of developing your brand as an artist. From the Ramones x Fruit of the Loom to uncovering the Beyhive, this mult-part series breaks down how some of the most successful artists harness the power of brand to facilitate community. Sign up for TIDAL RISING to be invited to future webinars: https://tidal.com/artist-submission. ******************************************************** Follow TIDAL on social media. Instagram:   / tidal   Twitter:   / tidal   TikTok:   / tidal   Facebook:   / tidal   Go behind the scenes with your favorite artists. Watch TIDAL Originals: http://tidal.com/originals Read more in TIDAL Magazine: http://tidal.com/magazine