From Scrap Metal to Auto Empire: The Rise and Tragic Fall of the Dodge Brothers
Beneath the Numbers
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From Scrap Metal to Auto Empire: The Rise and Tragic Fall of the Dodge Brothers
145 просмотров · 1 г. назад
Beneath the Numbers
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145 просмотров · 1 г. назад
This is the legendary story of the most iconic brothers in American automotive history. John and Horace Dodge started as ordinary mechanics, secured 10% of Ford Motor Company through a supply contract, and built Dodge Motor Company into America's second-largest automaker in just two years. However, the 1918 flu pandemic claimed both brothers' lives, and the family business was eventually acquired by Chrysler. A tale of business genius, shrewd investment, and crucial risk management lessons.