Your Press Release Is Getting Deleted

Hotel press releases mostly get deleted, and the reason is almost never the writing. CJ Arlotta spent his career on the other side of the desk - a journalist covering hospitality, healthcare, politics and government tech, and senior editor at Hotel Business before he opened his own B2B hospitality PR agency in 2019, about three months before the industry stopped moving. So when he tells you what happens to your announcement when it hits an editor's inbox, he's not guessing. This is the season premiere, and it's the conversation you'd normally only get after the recorder goes off. IN THIS EPISODE • From journalist to agency owner — and launching a PR firm right before COVID • Why keeping roughly 30% of the portfolio outside hospitality kept the lights on • "Everybody thinks their news is news" — how to tie an announcement to something the industry actually cares about • PR is 50/50: what owners think they're buying versus what they're signing up for • Proving ROI on a service with no physical product • Overexposure is real, and sometimes the right advice is to sit down for a month • GM appointments, recycled awards, and the case for paying for real headshots and high-res photography • Conference panels: why 80% of the work happens before you walk into the room • Crisis: an attorney AND a PR firm on retainer, prepared holding statements, and the GM whose answer became the headline • GAME — No Comment: five questions, one card, never played CHECK IN WITH BRYAN - new episodes weekly. Visit: checkinwithbryan.com for more! Produced by RH Media Productions Special thanks to our sponsors: Immedia, Regency Group, Avalon Risk Management, Arcstone Insurance Advisors, and Achilles HR. Visit: checkinwithbryan.com for more! #HospitalityPodcast #HotelIndustry #PublicRelations #HotelMarketing #CrisisCommunications #HospitalityPR #HotelBusiness #B2BMarketing #CheckInWithBryan