How sorority rush season became a business

College students are back at school, and the start of classes mean sorority and fraternity rush is in full swing at many schools. For some, it's a competitive and complicated time. Here's how sorority rush season became a booming business. "CBS Saturday Morning" co-hosts Michelle Miller and Dana Jacobson deliver two hours of original reporting and breaking news, as well as profiles of leading figures in culture and the arts. Watch "CBS Saturday Morning" at 7 a.m. ET on CBS and 8 a.m. ET on the CBS News app. Subscribe to "CBS Mornings" on YouTube:    / cbsmornings   Watch CBS News 24/7: https://cbsnews.com/live/ Download the CBS News app: https://cbsnews.com/mobile/ Follow "CBS Mornings" on Instagram:   / cbsmornings   Like "CBS Mornings" on Facebook:   / cbsmornings   Follow "CBS Mornings" on X:   / cbsmornings   Subscribe to our newsletter: https://cbsnews.com/newsletters/ Try Paramount+ free: https://paramountplus.com/?ftag=PPM-0... For video licensing inquiries, contact: licensing@veritone.com