Pharma Business | Bheer Chaal Debuncked | Dr Atif Rizvi | Rx Factor

Is Pakistan Pharma trapped in a “Bheer Chaal” — a herd mentality of copying rather than innovating? In the upcoming episode of Rx Factor, I sit down with Dr. M. Atif Rizvi Dr. M Atif Rizvi— a physician-turned-Global Sales Director who has led multi-billion portfolios at companies like Abbott, Novartis and Reckitt across Europe, the US, and Latin America. We discuss: • The Seth vs. Professional Management debate in pharma • Why many multinationals are exiting Pakistan • The mindset difference between global pharma leadership and local industry structures • Why many companies follow the same export and business models instead of creating new ones