Southern Cross Assist

Brooke and Mel, directors of Southern Cross Assist, share their journey from clinical nursing to building a successful medical repatriation business. They discuss operational challenges, innovations in patient care, and insights into the industry that can benefit healthcare and travel sectors. https://southerncrossassist.com.au/ https://www.linkedin.com/search/resul...   / brooke-norton-491ab796     / mel-byrne-983872140   Key Topics Journey from clinical nursing to business ownership Operational challenges in medical repatriation Innovations in patient care and airline collaboration Importance of staff training and manual handling Industry insights on safety, ethics, and growth Chapters 00:00Introduction to Brooke and Mel's journey 01:08Origins in clinical nursing and motivation 03:30Transition from clinical work to medical assistance 06:29The moment they decided to start Southern Cross Assist 08:53Impact of COVID-19 on the business 10:29How Brooke and Mel work together effectively 12:24Growth and structure of Southern Cross Assist 26:02Lessons learned and industry insights 30:28Defining success and future goals 33:17Industry challenges: pricing, safety, and regulation 36:07Advice for entrepreneurs starting in healthcare 39:12Operational details: quoting and planning a repatriation 43:31Handling complications and communication with insurers 48:28Final thoughts and quickfire questions