From Script to Screen: Broadcast AI Has Evolved Commercial Production

Book a free 30 minute strategy session: https://adwaken.ai/contact Traditional productions weren’t built for speed. Most commercials take six months to produce, require massive budgets, and once the shoot’s over… you’re stuck with what you shot. Or you can spend even more time and money fixing it in post. I spent nearly two decades as an advertising creative. I worked on two KIA Super Bowl campaigns, led a global rebrand for FIJI Water, and worked with some of the world’s biggest agencies. In this video, I’ll show you exactly how AdWaken’s AI-native production can change quality, speed and creative variety. FOLLOW Website: https://adwaken.ai/ Instagram:   / adwaken.ai   LinkedIn:   / adwakenai   My LinkedIn:   / mattkoulermos   0:00 What is AI-Native Production? 1:11 Our Process: 1:20 Step 1: Alignment 1:35 Step 2: Development 2:19 Step 3: Pre-Production 2:40 Step 4: Edit Rounds 3:20 Step 5: Finishing 3:37 Step 6: Delivery 3:55 Our Quality Standard 4:36 Speed to Concept 5:27 Creative Variety 6:00 The Future of Commercial Production