How 4 San Antonio Business Owners Actually Use AI (Startup Week Panel + Q&A)

Four San Antonio business owners share how they really use AI day to day: the tools they pay for, what it costs, how they keep client data safe, and where a small business should start. Recorded live at Launch SA for the closing event of San Antonio Startup Week 2026 (Friday, Oct 2), with questions from the audience. PANEL SPEAKERS *Paul Wouters*, Founder, Audit Logic *Michelle Gimbel*, Founder, 3E AI Solutions *Silvana Pimentel*, Founder & Host, AI Your Superpower *Matt Nelson*, Founder, Peachtree Rose Marketing Moderated by *Michael Espinoza*, Launch SA CHAPTERS 0:00 Welcome from Launch SA 2:30 Paul Wouters, Audit Logic 5:06 Michelle Gimbel, 3E AI Solutions 8:20 Silvana Pimentel, AI Your Superpower 10:50 Matt Nelson, Peachtree Rose Marketing 12:46 How do you use AI in your business today? 20:37 Live demo: an AI chief of staff 30:36 Free vs. paid AI tools 33:28 What AI actually costs a small business 45:49 How to keep up with AI 53:25 Vibe coding, CRMs and when to call a developer 1:02:22 What counts as client data? 1:07:13 Should you connect AI to your email? 1:14:23 How long does it take to build AI agents? 1:16:06 SOPs vs. prompts 1:21:54 Are customers asking for AI? 1:23:07 Parting advice for business owners About Launch SA and Event: https://launchsa.org/event/ai-opportu... About *San Antonio Startup Week*: https://www.sasw.co/ Recorded and produced by *Peachtree Rose Marketing*. =========================================================== Social Media: TikTok |   / peachtreerosemarketing   Linkedin |   / peachtree-rose-marketing   Instagram |   / peachtreerosemarketing   YouTube |    / @whilesupplieslastpodcast   =========================================================== Peachtree Rose Marketing: https://peachtreerosemarketing.com