How to Retain Clients When You're Not Talking to the Decision Maker

How do agencies keep clients when they never talk to the decision maker? If you only deal with a marketing manager or another contact person, you can't control what the real decision maker thinks of your agency, and that's one of the biggest hidden client churn risks. In this video I share 3 proven ways to improve client retention when you don't have direct access to the decision maker. 📊 Free Account Health Tracker: spot client churn signals in every account, every week → https://retentionheroes.com/account-h... What you'll learn about agency client retention: Why not reaching the decision maker increases client churn on larger accounts #1 Deliver strong results so your contact person can sell your agency internally #2 Find out how the decision maker evaluates your agency: KPIs, business goals, and your role in the bigger picture #3 Build an escalation path so you can speak to the decision maker directly (CEO to CEO, boss to boss) How to ask for a meeting with the decision maker without going around your contact person Chapters: 00:00 Not speaking to the decision maker? Why it causes churn 00:26 Tip 1: Perform well and make your contact look good 00:56 Tip 2: Learn the decision maker's KPIs 01:26 Tip 3: Speak to the decision maker directly 02:22 How to get a meeting with the decision maker This video is for agency owners, account managers and service business founders who want better client relationships, stronger stakeholder management and fewer surprise cancellations. --- Free Retention System Checklist: 18 checkpoints to find the gaps in your client retention system → https://retentionheroes.com/checklist About Asamby Consulting: I'm Benjamin Lander, a fractional COO and 3x bootstrapped founder. I help agencies and service businesses reduce client churn, increase retention, and build the operations to scale. → https://asamby.com Connect: LinkedIn:   / benjaminlander3   #ClientRetention #AgencyOwner #AccountManagement