The 5 Positioning Principles Every Brand Gets Wrong

5 Brand positioning principles to help you carve out a space in your audiences mind. Effectively positioning your brand is something that takes consideration and in this video I look at the 5 key principles as laid out by Al and Laura Reis. From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer. The brand positioning principles in this video will help you to increase memorability, differentiation and help your audience to categorise your brand more effectively. Jump to parts of this video [0:00:00] - Introduction [0:01:57] - Brand Positioning Principles - Find a Gap [0:02:46] - Brand Positioning Principles - Focus [0:03:33] - Brand Positioning Principles - Names [0:04:58] - Brand Positioning Principles - Visual Hammer [0:06:11] - Brand Positioning Principles - Verbal Battlecry [0:06:53] - Sign up Brand Building Course #brandpositioning #brandpositioningprinciples #positioning #branding ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ TAKE THE NEXT STEP Not sure where your brand stands right now? Take the free 4-minute Brand Power Assessment → https://www.elementsbrandmanagement.c... Want clarity on your positioning, messaging, and brand direction in 3 weeks? Join the Unified Brand Sprint → https://sprint.elementsbrandmanagemen... Ready to build a brand your whole team believes in? Book a free Brand Discovery Call → https://www.elementsbrandmanagement.c... ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ THE UNIFIED BRAND PODCAST Brand strategy for founders and marketing leaders — new episodes regularly. Spotify → http://spoti.fi/3sdg5nq Apple Podcasts → http://apple.co/3s6LM1C ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ABOUT ELEMENTS BRAND MANAGEMENT Elements is a Unified Brand Agency based in Axminster, UK. We help founders and marketing leaders move from brand confusion to clarity using the Unified Brand Framework™ — integrating strategy, identity, marketing, and governance into one coherent system. Website → https://www.elementsbrandmanagement.c... LinkedIn (Chris Outlaw) →   / chris-outlaw   LinkedIn (Elements) →   / elements-brand-management   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ #BrandStrategy #BrandManagement #UnifiedBrandFramework #BusinessGrowth #BrandAgency