Stop rebuilding, start improving: Cole D'Ambra (Plain) on GTM in a repo

Cole D'Ambra kept rebuilding the same GTM workflows until "one more thing" turned them into garbage. So he moved Plain's go-to-market into a repo: the Cargo workspace lives as code, every change is a pull request, and agents propose the fixes he says yes to. In this talk: Why rebuilding workflows from scratch keeps breaking them Deep account research, with Supabase as the data layer Changing GTM logic through reviewed pull requests Stop rebuilding, start improving Speaker: Cole D'Ambra, Head of Growth & Demand Gen at Plain   / cole-dambra   Recorded at "Your GTM belongs in git", Cargo x The GTM Engineer Lab, San Francisco, 24 September 2026. Cargo: https://getcargo.ai