Doing Business in Thailand — Episode 4: 10 Truths about marketing nobody warns you about

What are the marketing realities that no one tells you? In Episode 4 of the "Doing Business in Thailand series", marketing experts share practical insights into the challenges, misconceptions, and strategies that shape successful marketing today. Hosted by the Franco-Thai Chamber of Commerce (FTCC) in collaboration with Havas Thailand and Karang Studio, this engaging panel discussion explores: ✅ The biggest marketing myths businesses should avoid ✅ How consumer expectations are changing ✅ Branding strategies that create lasting impact ✅ Digital transformation and AI in marketing ✅ Content creation that drives engagement ✅ Real-world lessons from successful campaigns ✅ Practical advice for entrepreneurs, startups, SMEs, and marketing professionals 00:00 Introduction 04:05 The best-performing campaigns start with understanding customers, not algorithms. 08:20 Younger generations don't trust brands the same way. 15:13 Most brands don't have a marketing problem, they have a content problem. 25:51 Optimising for efficiency today can limit growth tomorrow. 31:39 Creativity creates attention. Consistency creates trust. 37:18 Most brands don't have a traffic problem, they have a conversion problem. 41:06 Community beats audience. 48:28 The cheapest customer isn't always the most valuable customer. 51:30 Not everything that can be measured actually matters. 55:48 The next global brand could come from Southeast Asia. Whether you're building a startup, growing an SME, managing a brand, or looking to improve your marketing strategy, this session offers actionable insights from experienced professionals operating in Thailand's dynamic business landscape. *Panel Speakers* • Siamrit Wongvichitara – Chief Commercial & Growth Officer, Havas Media • Stephane Jubert – Co-Founder, Karang Studio • Pry Saharat Siripap – Co-Founder, Karang Studio Moderator: Khanchai Sutthakarn – Partner & COO, Benoit & Partners | FTCC SME Committee Chairperson 👉 Don't forget to Like, Subscribe, and Turn on Notifications for more business insights, expert discussions, and networking events from the Franco-Thai Chamber of Commerce. #FTCC #SMECommittee #Marketing #DigitalMarketing #Branding #BusinessGrowth #Entrepreneurship #Startup #SME #ThailandBusiness #ContentMarketing #MarketingStrategy #BusinessNetworking #Havas #KarangStudio #Bangkok #BusinessThailand #MarketingTips #BusinessInsights #DoingBusinessInThailand