What AI Search Changes for Brands | AI Visibility, AEO & GEO Explained | Gutenberg

AI search is changing how customers discover, evaluate and choose brands.​ But what happens when your customer asks ChatGPT, Gemini, Perplexity or Google an important question about your category and your brand isn't part of the answer?​ In this conversation, Gutenberg's Dolly Raj, Director of Content Marketing - Gutenberg, and Shagun Narula, Senior Digital Director - Gutenberg, explore What AI Search Changes for CMOs and why brands need to think beyond traditional SEO.​ We unpack AI Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and what it takes for brands to become more visible, understandable, credible and recommendable in AI-generated answers.​ In this conversation:​ 00:00 Why AI search changes the customer journey​ 00:45 What AI Visibility actually means​ 01:30 AEO vs GEO: What's the difference?​ 02:30 How Content needs to change for AI search​ 04:00 Why your brand needs a Source-of-Truth​ 05:00 The digital foundations behind AI Visibility​ 06:00 Measuring AI Visibility with Share of Model​ 07:00 Why PR and third-party authority matter​ 08:00 One POD. One Story. Three Engines.​ 08:30 What CMOs should do now​ From SEO to AI Visibility​, traditional search asks: Where do we rank?​ AI search introduces a new set of questions:​ Does AI understand our brand?​ Does our brand appear in AI answers?​ Are we being cited?​ Are we being recommended?​ And who is being recommended instead?​ That's the shift from simply being discoverable to being visible in the answers your customers are getting from AI.​ What are AEO and GEO?​ AEO (Answer Engine Optimization) focuses on making content easier for answer engines to understand and surface when people ask questions.​ GEO (Generative Engine Optimization) focuses on how brands appear in AI-generated answers, comparisons and recommendations.​ Both sit within the broader challenge of AI Visibility: understanding and improving how your brand is represented across AI-powered search and discovery experiences.​ Why Content, Digital and PR need to work together​ AI Visibility isn't owned by one marketing function.​ Content makes the brand useful and answerable.​ Digital makes the brand accessible, understandable and measurable.​ PR builds credibility and authority beyond the brand's own channels.​ At Gutenberg, these disciplines come together through a dedicated POD structure: one team working around the same brand, priorities and visibility goals.​ One POD. One Story. Three Engines.​ Find out where your brand stands​ Wondering how your brand is showing up in AI search?​ Take Gutenberg's AI Visibility Pulse Check to understand where your brand appears, where the gaps are, how AI is representing your brand and where competitors may be getting recommended instead.​ 👉 Get your AI Visibility Pulse Check: https://bit.ly/4640EUH​ About Gutenberg​ Gutenberg is a global marketing communications agency bringing together Content, Digital, PR, Social, Branding, Web and AI-powered marketing capabilities to build stronger brands in a changing search and discovery landscape.​ Is AI recommending your brand or your competitor's ?​ #AIVisibility #AISearch #AEO #GEO #GenerativeEngineOptimization #AnswerEngineOptimization #AISEO #CMO #DigitalMarketing #ContentMarketing #PR #Gutenberg​