How the New Wave of Social Apps Is Changing Everything

In this episode, I got to chat with Pranay, co-founder of Tova. Tova is a private social club built on a simple bet: that after a decade of swiping apps, a pandemic, and now the rise of AI, people are craving real, in-person connection more than ever. In our conversation, Pranay gets into why he thinks the next wave of social apps will look nothing like the last one, the messy economics of building a business around real-world events, and what he's learned from constantly rethinking Tova's business model. Enjoy the episode! TIMESTAMPS 00:00 - Introduction 01:03 - What is Tova? 03:14 - The vetting process 05:10 - Inspiration & origin story 07:22 - The future of social apps 10:55 - Business model challenges 14:10 - Advice for starting social apps