Why new Alpine partner Adobe feels F1 is 'an incredible match for us'

Following the announcement of Adobe's brand new partnership with the Alpine F1 team, Adobe global vice president for Enterprise Marketing Marissa Dacay and BWT Alpine F1 driver Pierre Gasly join The Race CEO Fabricio Drumond at an Axios x The Race event in Austin ahead of Formula 1's United States GP at the Circuit of the Americas. During the conversation, Dacay and Gasly discuss the integration of AI in F1 performance and operations, the value of personalised fan engagement and the growth of F1’s popularity in the U.S.