This cognitive bias will give you cult-like fans

Become known, trusted and in demand: https://www.ericamallett.com/expertam... Take the free brand strength test: https://creator-brand-strength-test.s... Chapters 0:00 - 1:14 - Just Add An Egg 1:15 - 2:24 - The Ikea Effect 2:25 - 4:06 - The Cult Of Swift And Rogan 4:07 - 5:19 - Bake Your Cake Edited by Jaime Saint-hills - jaime.sainthills@gmail.com