Who’s Winning Airline Distribution in Travel with James Spalding from Trip.com - Let's Talk Travel

After looking at how hotels manage distribution, on this episode we put the OTA in the chair. James Spalding runs flight distribution across Northern Europe for Trip.com Group — the world’s largest OTA by market share, owner of Skyscanner, and the platform growing faster than any of its Western rivals. His job is to convince hotels and airlines that OTAs are worth what they charge. So we’re going to let him make that case — and then we’re going to test it.