Standardisation is a curse | Dataism Research, Linguistics, Socio, Algorithm, AI, Meaning, and Value

Article URL: https://onlinelibrary.wiley.com/doi/1... What happens when human experience is stripped down to numbers—and meaning itself becomes data? In this video, we dive into a thought-provoking article that explores how concepts like *Dataism, Datafication, Data-Colonization, and the Decontextualisation of Data* are reshaping the way we understand language, identity, and society. From a **sociolinguistic perspective**, the article questions whether data can ever truly capture the richness of human communication. Can algorithms interpret tone, culture, and context—or do they flatten meaning into patterns and probabilities? We also explore the role of **ethnographic research**, which pushes back against purely data-driven approaches by emphasizing lived experience, cultural nuance, and context. Where data abstracts, ethnography rehumanizes. This video breaks down: • How datafication turns everyday life into quantifiable input • Why data-colonization raises concerns about power, ownership, and control • What is lost when data is decontextualized from its social and linguistic environment • And how meaning itself becomes contested in the age of algorithms If you're a student of linguistics, media, or digital culture—or just curious about how data is shaping your reality—this discussion will change the way you think about information. Timestamps: 0:00 -Datafication and Dataism 0:54 -Manipulation of Behaviour 2:08 -AI and Datasets 2:46 -Unreliable Findings 3:19 -The Solution 4:26 -Valuable because of Difference 4:47 -False Information 5:15 -Standard is Abstract 6:10 -Conclusion 🎓 Perfect for: Linguistics students, researchers, digital theorists, and anyone interested in language, identity, and technology. #fyp #foryou #explore #article #linguistics #research #data #ai #hindi