Building From Scratch: Paper, Purpose, and Perseverance with Garrett Peters

Leaving a predictable job requires stepping into complete uncertainty. Garrett Peters, co-founder of Duncan and Stone Paper Company, shares his transition out of corporate spaces to create a physical product brand centered on genuine connection and intentionality. Building a business from scratch demands a complete shift in how you handle risk, time, and personal identity. The journey involves navigating the tension between comfort and growth, maintaining authentic relationships, and confronting difficult operational decisions without a safety net. Operators will learn how to turn discontent into action, build momentum through consistency, and prioritize long-term fulfillment over superficial markers of success. For professionals considering an entrepreneurial pivot, this conversation provides a practical framework for managing risk while staying grounded. Subscribe and share this episode with a colleague navigating their own career shift. What is the biggest mindset barrier stopping you from taking a calculated risk in your career right now? -- Chapters: 0:00 - Introduction and Guest Bio 4:09 - Correcting the Corporate Narrative 7:18 - Roots, Upbringing, and Early Drive 16:08 - Finding Direction in Northwest Arkansas 28:11 - The Spark Behind Duncan and Stone 53:23 - Rapid-Fire Questions and Final Thoughts -- Come back every Thursday at 6am for Story Scaling where we go behind the scenes with today’s most compelling creators to unpack their journeys, lessons, and how they built audiences that trust them. Stay Connected: Instagram: @storyscalingpodcast Facebook: @Story Scaling Podcast TikTok: @storyscalingpod