How to Discuss Your Competitive Landscape in Your Pitch

Every business has competition—even if it’s not direct. Underscore VC partner Chris Gardner outlines how to talk about your competitive landscape in a Seed funding pitch. See some examples in our guide to the competitive landscape slide: https://underscore.vc/startupsecrets/... 00:00 0:30 Creating a 2x2 Matrix 1:37 How Would Your Competitors Draw a 2x2? 2:33 Mistake #1: "We Have No Competitors" 2:57 Mistake #2: Being Dismissive of Competitors 3:16 Mistake #3: Not Doing Your Homework