Away From Medicine Special, Andy Pattison, WHO

Trust, misinformation, digital health, and the role of credible voices in an increasingly crowded online world. In this special episode of Away From Medicine, recorded at World Health Organization Headquarters in Geneva, Dr. Omar Al Yabroudi sits down with Andy Pattison, Team Lead for Frontier Technologies at the World Health Organization, for a conversation about how trustworthy health information can compete online. In this conversation: What Fides is and why trusted health voices matter. Why misinformation can spread faster than evidence-based information. How health professionals can communicate more effectively online. Trust, emotion and storytelling in health communication. Measuring impact beyond views and engagement. The importance of local language and cultural context. Advice for health professionals beginning their digital journey. Guest: Andy(Andrew) Pattison: Team Lead for Frontier Technologies, World Health Organization Host: Dr. Omar Al Yabroudi: Pediatric Surgeon & Host, Away From Medicine Recorded at: World Health Organization Headquarters, Geneva.