CEO: “I Finally Found What Matters” | Coach Bob Shenefelt

Coach Bob Shenefelt built a distribution company that landed on Inc. Magazine's fastest growing list. But he was also working 110 hours a week and miserable. His priorities were a mess: his wife and kids were getting the leftovers, and the money didn't fix the problems. When he stepped away from his business and came back, his own team told him they didn't want him doing what he used to do, which left him with a question: “Who am I without the work?” The answer became iMatter, a human operating system Bob built for himself first. He now coaches Visionaries who have the team and systems in place but still feel like something's missing. Here’s what we covered: → Getting promoted to sales manager, hating it, and starting his own company instead → The poker table lesson about image and who's actually winning → His 3-3-1 morning routine and why he shares it with 25 people a day → What to do when your business outgrows you Chapters 0:00 Intro 1:00 Mistake number 101: from salesman to founder 3:41 Adversity and the empty win 10:06 The poker table image game 14:33 The what matters most exercise 15:41 Health, injuries, and 75 Hard 20:00 The 3-3-1 morning routine 26:32 His first client: rent a friend 28:22 Hiring an AI chief of staff 36:51 Go to the mountain ~~~ This episode is powered by Drive Creative: 🌐 https://drivecreativeagency.com/ Subscribe for more conversations with entrepreneurs and innovators who push Beyond The Hustle Prefer to listen? Spotify → https://open.spotify.com/show/033gI3Y... Apple → https://podcasts.apple.com/us/podcast... Do you have a story to tell? We’d love to hear from you! Learn more about being a guest on Beyond The Hustle by visiting https://www.beyondthehustle.show