How Costco Makes Money (It's Not What You Buy)How Costco Makes Money (It's Not What You Buy)

Description / Script: Costco's entire business doesn't run on what's inside your cart — it runs on your membership. In this video, we decode Costco's real business model: the math behind membership fees, the 14% markup rule, the $86 billion brand that is Kirkland Signature, and that famous $1.50 hot dog whose price hasn't changed since 1985. Timestamps & Topics 0:00 – The business that doesn't make money selling you things 0:25 – What Costco is actually selling 1:10 – The math behind membership fees 2:00 – The 14% markup rule 3:00 – Kirkland Signature's secret weapon 4:00 – Employees who never leave the company 5:30 – How a single Costco changes a local city's economy 7:00 – Costco's ultimate playbook / real strategy Outro & Socials: Daily business breakdowns: @CorporateEngine Hashtags: #costco #businessmodel #kirklandsignature #businessexplained